To promote and advance the standard of professionalism in the financial service industry with special emphasis on the role and development of women.
To provide a networking platform for professional support and contacts.
To organise events like presentations, speaker lunches and seminars in order to support the intellectual, professional and personal growth of its members.
To encourage good fellowship, understanding and enjoyment amongst its members.
To promote a sense of public duty by offering help, support and donations to charitable causes, with particular focus on women in need.
To promote the education and advancement of women, both in their career paths and in their family lives.
To attain greater recognition for women's achievements and contribution to the field of business and finance.
To encourage young women to seek career opportunities in finance through mentorship programs.