Dear Corporate Members,
We are pleased to invite you to our second corporate lunch on Wednesday 2nd June from 12 – 2 pm. We welcome Charlotte Wilkinson of Hello Sister and Side by Side to kick off the session. Charlotte will share her insights on which brands and businesses are succeeding in targeting women as well as what workplace gender equality challenges she sees organisations navigating in 2021.
Following this, we will go around the virtual room to hear from you about your inclusion priorities. FWA will also provide updates from our Events, Strategic Engagement and Social Impact pillars.
Please note, our events are governed by Chatham House rules, and the discussion should be treated with the utmost confidence. We welcome up to 2 representatives from each of our corporate members (irrespective of your membership tier) to enable the session to be as intimate and interactive as possible.
FWA Membership Chair
Charlotte Wilkinson, Founder, Hello Sister and co-founder Side by Side
Charlotte is the Founder of Hello Sister, Asia’s only Female focused marketing consultancy and Co-Founder of Side by Side Asia a DEI consultancy focused on driving impactful and relevant change in the region. After 18 years of brand consulting working on some of the world’s biggest brands – she decided to found Hello Sister, to rid the region of mediocre women’s marketing.
Having worked in Paris, New York and London she moved to Beijing in 2005 to work for one of the WPP companies post a local acquisition. She helped many international brands crack the China market using insight, innovation and strategy to deliver against brand challenges. In 2008 she was headhunted to run M&C Saatchi’s consulting business Clear, and to launch them in Asia (HK and Singapore) – after 8 years as MD of the region and sitting on the global group board she left to found Hello Sister.
Clients she has worked with include – Unilever, Phillips, Pernod Ricard, Diageo, SAB Miller, Motorola, Pepsi Co, Mars. Fonterra, Standard Chartered, DBS, Citibank, Gucci Group, John Lewis, Virgin, Suntory, New Look, UN Women, Mondelez, Disney, Nike,
US Aid and Cartier.
Since founding Hello Sister, she has also worked with a number of Female centric and founded start-ups and initiatives such as Moxie Future, Next Chapter HK, Retykled, The Helper Documentary.
12:00 – 12:15pm: Registration
12:15 – 12:20 pm: Welcome by FWA Chairwoman Jacqueline Chua and Membership Chair Sarah Anderson
12:20 - 1:00 pm: Sharing by Charlotte Wilkinson with insights on which brands and businesses are succeeding in targeting women
1:00 - 1:30 pm: Information sharing by corporate members.
1:30 - 1:45 pm: Updates from FWA Exco members on Strategic Engagement Initiatives, Events and Social Impact
2:00 pm: Close of session
No Show Policy
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