BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Asia/Singapore BEGIN:STANDARD DTSTART:20000101T000000 RRULE:FREQ=YEARLY;BYMONTH=1 TZNAME:+08 TZOFFSETFROM:+0800 TZOFFSETTO:+0800 END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:20261012T084027Z - 71509@fwa DTSTART;TZID=Asia/Singapore:20170420T120000 DTEND;TZID=Asia/Singapore:20170420T140000 CREATED:20261012T084027Z DESCRIPTION:FWA Lunchtime Talk: Payment s\, Women and Innovation\, 20 April\, 12-2pm\nPlease note that lunch w ill be provided. FWA thanks Mastercard for the kind sponsorship of venue a nd lunch in their new office premise! THIS IS A MEMBER AND INVITE ONLY EVE NT. To join membership\, please follow this link https://www.fwasg.org/Mem bership/IndividualMember.aspx Women account for 85% of all consumer purcha ses including everything from auto to health care. In fact\, they are digi tally savvy with 22% shopping online at least once a day and 92% of them p assing along information about deals or finds to others (source: Mindshare /Oglivy). At Mastercard\, we're establishing solutions that address the sp ecific needs of this new digital ecosystem with women in the driver’s se at. In doing so\, we're transforming the way women securely shop\, sell an d send and receive money to achieve their daily goals. By deeply understan ding her needs\, Mastercard aims to improve the lives of the “do-it-all ” generation of women by creating better\, more convenient commerce expe riences throughout the day. It is our time now to positively influence thi s transition into the digital economy by creating tools that make school p ayments and lunch orders for her kids as easy as the click of a button on her mobile device. Technology can get her to work more seamlessly through contactless smart clothes and accessories. Payment enabled wearables allow her to keep fit without compromises despite a relentless “on the go” lifestyle. She can ensure that she gets the best deal by ordering grocerie s from multiple merchants directly from her fridge. She gets product advic e and recommendations through enjoyable and human-like experiences like Pe pper\, the humanoid robot. It was clear that without understanding her dai ly “jobs”\, the adoption of digital payment technology will not be ado pted at scale. Women can play a pivotal role in articulating and designing interoperability across modes of [...] DTSTAMP:20261012T084027Z LOCATION:Financial Women's Association (Singapore)\, 111 North Bridge Road\ ,\, #21-01 Peninsula Plaza\,\, Singapore 179098\, Singapore SUMMARY:FWA Lunchtime Talk: Payments\, Women and Innovation\, 20 April\, 12 -2pm END:VEVENT END:VCALENDAR