BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VTIMEZONE TZID:Asia/Singapore BEGIN:STANDARD DTSTART:20000101T000000 RRULE:FREQ=YEARLY;BYMONTH=1 TZNAME:+08 TZOFFSETFROM:+0800 TZOFFSETTO:+0800 END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:20260922T042358Z - 39556@fwa DTSTART;TZID=Asia/Singapore:20190613T120000 DTEND;TZID=Asia/Singapore:20190613T140000 CREATED:20260922T042358Z DESCRIPTION:Do you have SHE-Q? - 2019 FWA Second Corporate Members'\; Lunch - Thursday\, June 1 3\, 12 - 2 p.m.\nDo you have SHE-Q? FWA welcomes our corporate members to our second corporate members lunch. During this session\, we think it would be interesting to expound on and explore the topic of female consume r preferences. We hear a lot about companies pandering to the consumers’ minds to boost revenues\, however 84% of women in Asia feel that brands d on’t understand them\, and 76% don’t believe or trust what businesses and brands say in communications. So what are businesses doing so wrong? A re women looking to invest in a completely different way to their male cou nterparts? Do we engage differently with brand touchpoints vs men? One of the issues we see is with product development\, whereby brands and busines ses are making products that are overtly feminized - so how do we strike t he right balance of appealing to women and addressing their financial need s but avoiding the pink and floral cliche? Finally\, a recent survey shows that the most criticised companies are those who seem to want to appeal t o women but are not backing this up with gender equality in the workplace or guilty of showing stereotypes in campaigns and advertisements\, hence f ailing to truly engage with women. Does this also hold true in the Financi al Sector? Do providers of financial products think men and women are the same or do they acknowledge that men and women are different? If so\, what is being done to meet these criteria? In this session\, Charlotte Wilkins on\, Founder\, Hello Sister shall share her deep insights into the world o f Women as consumers in Asia. Charlotte founded Hello Sister in 2016 havin g previously been a Global Board director for Clear M&C Saatchi - she now works across the region helping businesses and brands engage more effectiv ely with women. The event shall also: Explore how female consumer behaviou r will shape the future of marketing and product development. Suggest that it is [...] DTSTAMP:20260922T042358Z LOCATION:Financial Women's Association (Singapore)\, 111 North Bridge Road\ ,\, #21-01 Peninsula Plaza\,\, Singapore 179098\, Singapore SUMMARY:Do you have SHE-Q? - 2019 FWA Second Corporate Members' Lunch - Thu rsday\, June 13\, 12 - 2 p.m. END:VEVENT END:VCALENDAR