Please note that lunch will be provided. FWA thanks Mastercard for the kind sponsorship of venue and lunch in their new office premise!
THIS IS A MEMBER AND INVITE ONLY EVENT. To join membership, please follow this link https://www.fwasg.org/Membership/IndividualMember.aspx
Women account for 85% of all consumer purchases including everything from auto to health care. In fact, they are digitally savvy with 22% shopping online at least once a day and 92% of them passing along information about deals or finds to others (source: Mindshare/Oglivy). At Mastercard, we're establishing solutions that address the specific needs of this new digital ecosystem with women in the driver’s seat. In doing so, we're transforming the way women securely shop, sell and send and receive money to achieve their daily goals.
By deeply understanding her needs, Mastercard aims to improve the lives of the “do-it-all” generation of women by creating better, more convenient commerce experiences throughout the day. It is our time now to positively influence this transition into the digital economy by creating tools that make school payments and lunch orders for her kids as easy as the click of a button on her mobile device. Technology can get her to work more seamlessly through contactless smart clothes and accessories. Payment enabled wearables allow her to keep fit without compromises despite a relentless “on the go” lifestyle. She can ensure that she gets the best deal by ordering groceries from multiple merchants directly from her fridge. She gets product advice and recommendations through enjoyable and human-like experiences like Pepper, the humanoid robot.
It was clear that without understanding her daily “jobs”, the adoption of digital payment technology will not be adopted at scale. Women can play a pivotal role in articulating and designing interoperability across modes of transportation, in giving more convenient access to public services and benefits, increasing the convenience and speed of commerce through digital, and in optimizing the underlying solutions by better understanding daily behaviors and needs.
Now is the right time for females to define this future, to make digital solutions increasingly viable for everyday life and spending. With much enthusiasm, women will be the leaders in creating better, simple, and more sustainable commerce and payment solutions of the future.
Join us in this talk on understanding payments, the role women play and the innovation that results. And those who stay to the end can get a chance to tour Mastercard’s new Innovation Center!
Event Agenda
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12.00pm
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Registration, lunch & networking
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12.35pm
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Opening speeches by Mastercard & FWA
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12.40pm
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Sharing by Tobias Puehse
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1.40pm
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Q&A
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1.45pm
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Tour of Mastercard’s Innovation Center
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2.00pm
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Close of Event
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About Tobias Puehse
Senior Business Leader
Innovation Management
MasterCard Labs – Asia Pacific
Tobias (“Toby”) Puehse, Senior Business Leader VP, leads innovation management at MasterCard Labs Asia Pacific. In this role, he is responsible for activities that help generate unique, innovative ideas, both internally and in collaboration with our key external partners. His focus spans ideation through prototyping and business case development. In 2016 & 2017, Toby was named one of Asia’s Top 100 Leaders in FinTech and Top 30 Fintech influencers in Singapore.
Toby will be talking about how customer expectations place new demands on innovations in digital payments. This glimpse of the future is made possible via MasterCard’s advanced approach to research & development.
His various case studies will cover digital commerce, IoT, and financial inclusion. He will also address how to “fintegrate” with startups.
RSVP Details:
As we expect this event to be very popular, seats will be allocated on a first-come-first-served basis. Please sign up early to avoid disappointment. Deadline for RSVP: 14 April 2017. We apologise that requests for places after the deadline will not be entertained.
Members:
FWA members attend free of charge. Please login on the website before registering.
Institutional Members:
Diamond members - Registration at FWA member rates for up to 15 persons per Institutional Member.
Platinum members - Registration at FWA member rates for up to 10 persons per Institutional Member.
Gold members - Registration at FWA member rates for up to 5 persons per Institutional Member.
Please click 'RSVP Now' and register using your Institutional Codes (please check with your respective coordinators for your Institutional Code).
To join membership, please follow this link https://www.fwasg.org/Membership/Default.aspx
NO SHOW POLICY
We understand that with busy schedules, there may be times when you cannot make an event after you have registered for it. In the event that you cannot make an event, we appreciate that you use our new tool now available to cancel the event. To do so, please login to the FWA website, under “My Account”, select “My Events”, you can cancel the event registration under the “Cancel registration” column. For members that no-show for 3 consecutive events, we regret to inform that you will be barred from attending any FWA events for the next 3 months. We hope you understand this policy as our events are often in high demand and your co-operation will allow those who can and wish to attend our events to do so.
For enquiries, please contact please contact events@fwasg.org.